The people that make magic happen
Managing Director
Design-first founder
who has created General Populace as the "go-to" product development company for others to turn their ideas into reality. Sebastian has worked with Ammunition Group + Pininfarina to develop products for his past ventures. He holds an MBA from Babson College + an MA in Industrial Design from Savannah College of Art + Design.
Industrial Designer
Germán specializes in delivering meaningful + nuanced experiences to consumers. His empathetic approach to design results in thoughtful innovation using insights + market trends to help guide his process. He is constantly curious and always eager to deep-dive into whatever niche industry comes his way.
Industrial Designer
Ezra brings creativity and technology together to create innovative solutions. With expertise in product development from concept to manufacturing, he has a proven track record of successful projects. Ezra’s collaborative approach and problem-solving skills set him apart. Outside of work, he enjoys motorsports, outdoor adventures, and traveling.
